Design Thinking for Innovation - Design Thinking aplicado a la innovación

Design thinking is core to many of the most successful businesses, and combines critical thinking and creativity to solve problems. Design thinking for innovation teaches you how to apply the best creative and analytical tools to develop real solutions for real needs, including personas, empathy mapping, prototyping and iteration models.

Our design thinking course encourages you to think differently. You will learn the techniques that allow you to solve the right problem, in the right way and put yourself in your customers´ shoes. Throughout the course, you will work on your own problem and complete a design thinking project that you can present back to your organisation, start-up, or peers. Change your mindset to focus on solutions and boost creativity in your workplace.

BAU offers this intensive online specialisation course in collaboration with RMIT University in Australia with the aim of bringing the methods of this prestigious institution to design professionals in Europe.

Throughout the course, you’ll work to on your own problem statement and complete your own design thinking project that you´ll pitch to your mentor. You will explain your design thinking solution and the process that guided your findings. You´ll be able to take your project with you and present back to your organisation, start-up or peers.

Human Centred Design
What is HCD?
Your HCD Journey
The Double Diamond
Milestone: Present your design challenge

Get to know your costumer
Why talk to humans now?
Know your costumer
Empathy mapping and personas
Milestone: Know your customer

Frame the challenge
Find insights from research
Develop costumer insights
Frame your design challenge
Milestone: Solve the right problem

Ideate and prototype
Ideation
Rapid low-fi prototyping
Prototype towards a design solution
Milestone: Ideate and prototype

Iterate and pitch your solution
Iteration
Test and learn
Pitch your solution
Milestone: Pitch your solution

Review and what’s next
Review your pitch
Product roadmap and MVP
User Experience (UX)
Milestone: Feedback and results