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| Madrid |
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IEP Program. Service Marketing and Customer Strategy |
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| | customer experience
an adequate customer experience increases the opportunity for product differentiation and improves your value proposition. however, experiences are fragile entities that need to be proactively managed in a thorough and careful way. this module will analyze the different componen |
Fecha Inicio : 07/05/2012
Precio : 3.800
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| Imparte : Instituto de Empresa |
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| Madrid |
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IEP Program. Building a Customer - Centric Orgnization |
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| | customer-centricity
building a customer-centric organization is appealing but also difficult because it involves profound changes in virtually all the value-adding processes of a firm. yet the payoff can be enormous. this module examines the fundamental capabilities that a company has to develop in |
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Fecha Inicio : 18/06/2012
Precio : 3.800
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| Imparte : Instituto de Empresa |
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| Barcelona |
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| Barcelona |
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Máster en Marketing 2.0 y Customer Service |
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| | customer service 2.0: atencion y servicio al cliente. la interaccion con el cliente a traves de la web y las otras herramientas interactivas. reduccion de costes de servicio, mejora de eficiencia y control de la calidad percibida por el cliente como resultado de la interaccion.
master en marketing |
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Fecha Inicio : 28/02/2012
Precio : 3.900
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| Imparte : Instituto Superior de Administración - INSA |
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| Madrid |
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| Madrid |
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| Madrid |
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Marketing Strategy in Business Markets |
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| | customers
as companies get closer to their customers, the potential for economies of scope become more evident. these sessions will examine current developments in customer management thinking
understanding and measuring customer value in industrial markets
customers in business-to-business mar |
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Fecha Inicio : 21/05/2012
Precio : 3.800
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| Imparte : Instituto de Empresa |
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| Madrid |
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IEP Program. Strategic Brand Management |
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| | customer loyalty and fuel profitable growth.
targeting – focusing on the right customer segments
how to choose a target? what is a strategic target? how to make it actionable?
brand identity – defining brands that truly matter
our brand identity is the promise we make to our customers and th |
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Fecha Inicio : 07/05/2012
Precio : 3.800
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| Imparte : Instituto de Empresa |
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| Madrid |
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IEP Program. The Strategy and Tactics of Pricing |
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| | customer.
developing a pricing structure to optimize profits
companies typically sell their offerings to multiple customers with differing needs and value perceptions. this allows firms to charge different prices to different customers. these sessions will explore the different means of price di |
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Fecha Inicio : 14/03/2012
Precio : 3.800
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| Imparte : Instituto de Empresa |
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| Madrid |
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Programa Superior de Métricas de Marketing |
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| | customer intelligence (ci)
• sistema de informacion.
• investigacion de mercado.
• customer intelligence offline
• customer intelligence online in-house
• social media analytics / customer intelligence online offsite
modulo 3. analisis on & off desde el punto de vista del negocio. business i |
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Precio : 12.700
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| Imparte : Instituto de Empresa |
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| Sao Paulo |
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Brazil: An Inside View |
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| | customers. recent changes in brazilian business environment brought relevance to emergent customers, also cited as bottom of the pyramid (bop). this market segmentation represents
interesting opportunities and new challenges that will be addressed in this session.
brazilian information society a |
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Fecha Inicio : 15/05/2012
Precio : 5.300
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| Imparte : Instituto de Empresa |
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| Online |
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| Madrid |
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Máster en Dirección de Marketing |
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| | customer relationship management (crm) como plataforma para adquirir y retener clientes.
calculo de margenes y precios en internet.
promociones y comunicacion online/offline.
gestion de los diferentes canales de comunicacion.
marketing internacional
conoceremos las herramientas y competencias q |
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Fecha Inicio : Abril 2012
Precio : 8.000
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| Imparte : EAE Madrid - Escuela de Administración de Empresas |
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| Madrid |
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Programa Superior en Marketing Relacional PSMR |
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| | customer social relationship management & customer experience management
- el papel fundamental del customer contact center: la atencion, el servicio y la venta telefonica
- la implementacion, medicion y optimizacion de la estrategia crm
tutoria de proyecto
examen y presentacion de proyectos |
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Fecha Inicio : Mayo 2012
Precio : 4.800
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| Imparte : ESIC Business & Marketing School |
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| Madrid |
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Executive Master en Dirección de Entidades Financieras (Estancia en LSE) |
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| | customer relationship management (crm)
los canales
estancia en merton college (university of oxford)
modulo 3. banca universal:
organizacion de las funciones en banca
banca de particulares
banca corporativa
banca de pymes
banca internacional
tesoreria
desarrollo corporativo
marketin |
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Fecha Inicio : Febrero 2012
Precio : 18.500
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| Imparte : IEB |
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| Online |
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Quality for Project Managers |
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| | customer focus
measuring customers’ expectations
measuring service quality
process orientation
continuous improvement
teamwork
best practices
cost of quality
customer focus
identification of customers
customer requirements
characteristics of product quality
characteristics of |
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| Imparte : ESI International |
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| Online |
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| Distancia |
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| Online |
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