IED Barcelona - Escola Superior de Disseny

Summer Course in Packaging Design

IED Barcelona - Escola Superior de Disseny
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Presentación

Packaging is the name used to refer to the wrappers, containers and labels of commercial products. In increasingly competitive markets, packaging is a concept that is gaining in importance and innovation in this area is becoming a very important factor in differentiating products.

Packaging surrounds, protects, transports, communicates and attracts. It must also have certain characteristics, such as being appropriate for the proper storage of the product, being made of specific materials, and, at the same time, being environmentally friendly.

The Summer Course in Packaging Design aims to train professionals with an ability to communicate the characteristics of a product both formally and graphically. These professionals are able to design with a social conscience and respect for the environment and to anticipate needs and meet them in some way.

Requisitos

It is indispensable to know the basics of technical drawing and image processing.



Dirigido

Students and professionals in Communications, Industrial Design, Graphic Design and Marketing and those interested in packaging design in general, who wish to specialise in the field of containers and packages.



Objetivos

– To understand packaging, its history and its relationship with our everyday lives through design.
– To learn to innovate in the area of packaging.
– To understand and apply ethical environmental commitments to packaging projects.
– To acquire a methodology for creation, definition and execution.
– To understand the job of Art Director and/or Packaging Director.
– To analyse a variety of containers and packages at the structural level and define which is most appropriate for each project.
– To study the application of graphics to containers, packages and branding in packaging.
– To understand how each step in the design process and its execution is managed.

Programa

ART DIRECTION
Subject, 4 sessions (one per week).
Applying the principles of art direction and branding to the proposal and projects to be
undertaken during the course.

VOLUME DESIGN (Industrial or 3D)
Subject, 4 sessions (one per week).
Applying the principles and considerations of structural packaging design to the proposal and
projects to be undertaken during the course.

GRAPHIC DESIGN (2D)
Subject, 4 sessions (one per week).
Supervising how the principles of graphic design are applied to the proposal and projects to be
undertaken during the course.

CREATIVE MANAGEMENT PROJECT
Subject, 4 sessions (one per week).
Reviewing and planning tasks and activities related to any project in order to achieve its
predicted success.

MASTER CLASSES (1.5-2 hour sessions)

Branding/Visual Identity in Packaging
With Borja Martínez (Founder of LoSiento).

Volumetric/Structural Design
With Jordi Bardolet (Creative Director at Ambar Partners).

Engineering Notions and Considerations for Packaging Design
With Bruno Rey (Packaging Technician at Schweppes).

PrePress (transferring ideas to desired printing quality)
Sustainability in the World of Packaging

DESIGN TOUR
A common subject to the other summer courses that involves visiting several studios, shops or
premises related to design in general. The visits take place in the morning (this subject is not
compulsory for the afternoon courses).

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