Executive MBA - Distancia
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Distancia
Este programa va dirigido a:
Competencias profesionales
Ser capaz de de implicarse, colaborar y asumir responsabilidades que posibiliten un mayor dinamismo en la actividad empresarial.
Procurar los conocimientos teóricos y las técnicas específicas para ejercer las funciones de secretaria/o de alta dirección en empresas, organismos e instituciones públicas y privadas.
Impulsar una actitud de iniciativa y gestión activa de la organización empresarial.
Estimular en los equipos directivos la consideración al factor humano, la responsabilidad social y la ética empresarial.
Competencias personales
Capacidad analítica y de síntesis para resolver problemas complejos.
Capacidad para alentar la motivación y la amplitud de miras.
Fomentar las habilidades de comunicación y negociación.
BUSINESS ENGLISH
TEMA 1: Being international
TEMA 2: Training
TEMA 3: Partnerships
TEMA 4: Energy
TEMA 5: Employment Trends
TEMA 6: Business Ethics
TEMA 7: Finance and banking
TEMA 8: Consultants
TEMA 9: Strategy
TEMA 10: Doing business on-line
TEMA 11: New business
TEMA 12: Project management
CUSTOMER SERVICE
TEMA 13: Seeing customer service strategically
TEMA 14: What do customers want (and what should we deliver)?
TEMA 15: Tactical responses and strategic solutions
TEMA 16: Fixes and finances
TEMA 17: Information, please
TEMA 18: Defining processes that work for customers
TEMA 19: Technology and the customer interface
TEMA 20: People are still paramount
TEMA 21: The ultimate customer experience
TEMA 22: Brand-aligned customer service
TEMA 23: Ride waves without wipeouts
TEMA 24: A thousand things done right
INTERNATIONAL TRADE
TEMA 25: The rationales for foreign trade and its organization
TEMA 26: Balance of payments: measurement and management
TEMA 27: Patterns of world trade
TEMA 28: Principles
TEMA 29: Methods of market research
TEMA 30: The marketing plan
TEMA 31: Distribution
TEMA 32: An overview of UK law
TEMA 33: The law of contract
TEMA 34: Sale of goods in international trade
TEMA 35: EU competition law
TEMA 36: The law of agency
TEMA 37: The export office
TEMA 38: The export quotation
TEMA 39: Incoterms
TEMA 40: Modes of international transport
TEMA 41: Packing and marking for export
TEMA 42: Transport documentation
TEMA 43: Export procedures and documents
TEMA 44: Import procedures and documents
TEMA 45: Cargo (marine) insurance
TEMA 46: Credit insurance
TEMA 47: Exchange risk management
TEMA 48: Business finance
TEMA 49: International payment methods
TEMA 50: Documentary letters of credit
TEMA 51: Money laundering
TEMA 52: ICT and export documentation
TEMA 53: EU governance
TEMA 54: Global trading trends
PUBLIC RELATIONSHIPS
TEMA 55: Public relations goes digital
TEMA 56: News releases, photo captions, and media kits: magin your story newsworthy
TEMA 57: The pitch: creating media interest
TEMA 58: The biography and backgrounder: bringing your subject to life
TEMA 59: Speech writing: from your pen to their lips
TEMA 60: Multimedia and powerpoint presentations
TEMA 61: Writing for broadcast: communicating with video and sound
TEMA 62: Special events: the art of getting noticed
TEMA 63: Financial writing
TEMA 64: Publications: the editorial stage
TEMA 65: Writing for the internet
TEMA 66: Responsive writing: setting the record straight
TEMA 67: Crisis communications and official statements: preparing for a crisis
TEMA 68: Program writing: selling your concept to the client
MARKETING
TEMA 69: The old rules of marketing and PR are ineffective in an online world
TEMA 70: The new rules of marketing and PR
TEMA 71: Reaching your buyers directly
TEMA 72: Social media and your targeted audience
TEMA 73: Blogs: tapping millions of evangelists to tell your story
TEMA 74: Audio and video drive action
TEMA 75: The new rules of news releases
TEMA 76: Going virtual: the web helps audiences catch the fever
TEMA 77: The content-rich website
TEMA 78: Marketing and PR in real time
TEMA 79: You are what you publish: building your marketing and PR plan
TEMA 80: Online thought leadership to brand your organizations as a trusted resource
TEMA 81: How to create for your buyers
TEMA 82: How web content influences the buying process
TEMA 84: Mobile marketing: reaching buyers wherever they are
TEMA 85: Social networking sites and marketing
TEMA 86: Blogging to reach your buyers
TEMA 87: Video and podcasting made. Well, as easy as posible
TEMA 88: How to use new releases to reach buyers directly
TEMA 89: The online media room: your front door for much more than the media
TEMA 90: The new rules for reaching the media
TEMA 91: Search engine marketing
TEMA 92: Make it happen
PROTOCOL
TEMA 93: History of protocol in Washington
TEMA 94: Order of precedence
TEMA 95: Titles and forms of address
TEMA 96: Calling and calling cards
TEMA 97: Invitations and replies
TEMA 98: Official entertaining and prívate parties
TEMA 99: Places to entertain
TEMA 100: Table seating arrangements
TEMA 101: White house entertaining
TEMA 102: The diplomatic corps
TEMA 103: Ceremonies
TEMA 104: Flag etiquette
TEMA 105: Women in official and public life
TEMA 106: Security
TEMA 107: Netiquette: social protocol on the internet
TEMA 108: Corollary social matters
TEMA 109: Web site directory
TEMA 110: Training
COMMUNITY MANAGER
TEMA 111: An introduction to social media marketing
TEMA 112: Goal setting in a social environment
TEMA 113: Achieving social media mastery: networking and implementing strategy
TEMA 114: Participation is marketing: getting into the game
TEMA 115: Using blogs to communicate, influence, and learn from your constituents
TEMA 116: Microblogging magic: how twitter can transform yo