IOE Business School - UNADE

Master in executive assistant

IOE Business School - UNADE
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  • Imparte:
  • Modalidad:
    Distancia
  • Precio:
    Información no disponible
  • Comienzo:
    Información no disponible
  • Lugar:
    Se imparte a Distancia
  • Duración:
    600 Horas

Dirigido

Este programa va dirigido a:

  • Secretarios/as que desean potenciar sus habilidades de soporte directivo con el fin de mejorar sus perspectivas profesionales, mediante una contribución más efectiva a sus organizaciones.
  • Profesionales que deseen contar con una base formativa y unos conocimientos que contribuyan al éxito en el soporte directivo.

Objetivos

Competencias profesionales

Ser capaz de de implicarse, colaborar y asumir responsabilidades que posibiliten un mayor dinamismo en la actividad empresarial.
Procurar los conocimientos teóricos y las técnicas específicas para ejercer las funciones de secretaria/o de alta dirección en empresas, organismos e instituciones públicas y privadas.
Impulsar una actitud de iniciativa y gestión activa de la organización empresarial.
Estimular en los equipos directivos la consideración al factor humano, la responsabilidad social y la ética empresarial.


Competencias personales

Capacidad analítica y de síntesis para resolver problemas complejos.
Capacidad para alentar la motivación y la amplitud de miras.
Fomentar las habilidades de comunicación y negociación.

Programa

BUSINESS ENGLISH

TEMA 1: Being international

TEMA 2: Training

TEMA 3: Partnerships

TEMA 4: Energy

TEMA 5: Employment Trends

TEMA 6: Business Ethics

TEMA 7: Finance and banking

TEMA 8: Consultants

TEMA 9: Strategy

TEMA 10: Doing business on-line

TEMA 11: New business

TEMA 12: Project management

 

CUSTOMER SERVICE

TEMA 13: Seeing customer service strategically

TEMA 14: What do customers want (and what should we deliver)?

TEMA 15: Tactical responses and strategic solutions

TEMA 16: Fixes and finances

TEMA 17: Information, please

TEMA 18: Defining processes that work for customers

TEMA 19: Technology and the customer interface

TEMA 20: People are still paramount

TEMA 21: The ultimate customer experience

TEMA 22: Brand-aligned customer service

TEMA 23: Ride waves without wipeouts

TEMA 24: A thousand things done right

 

INTERNATIONAL TRADE             

TEMA 25: The rationales for foreign trade and its organization

TEMA 26: Balance of payments: measurement and management

TEMA 27: Patterns of world trade

TEMA 28: Principles

TEMA 29: Methods of market research

TEMA 30: The marketing plan

TEMA 31: Distribution

TEMA 32: An overview of UK law

TEMA 33: The law of contract

TEMA 34: Sale of goods in international trade

TEMA 35: EU competition law

TEMA 36: The law of agency

TEMA 37: The export office

TEMA 38: The export quotation

TEMA 39: Incoterms

TEMA 40: Modes of international transport

TEMA 41: Packing and marking for export

TEMA 42: Transport documentation

TEMA 43: Export procedures and documents

TEMA 44: Import procedures and documents

TEMA 45: Cargo (marine) insurance

TEMA 46: Credit insurance

TEMA 47: Exchange risk management

TEMA 48: Business finance

TEMA 49: International payment methods

TEMA 50: Documentary letters of credit

TEMA 51: Money laundering

TEMA 52: ICT and export documentation

TEMA 53: EU governance

TEMA 54: Global trading trends

 

PUBLIC RELATIONSHIPS             

TEMA 55: Public relations goes digital

TEMA 56: News releases, photo captions, and media kits: magin your story newsworthy

TEMA 57: The pitch: creating media interest

TEMA 58: The biography and backgrounder: bringing your subject to life

TEMA 59: Speech writing: from your pen to their lips

TEMA 60: Multimedia and powerpoint presentations

TEMA 61: Writing for broadcast: communicating with video and sound

TEMA 62: Special events: the art of getting noticed

TEMA 63: Financial writing

TEMA 64: Publications: the editorial stage

TEMA 65: Writing for the internet

TEMA 66: Responsive writing: setting the record straight

TEMA 67: Crisis communications and official statements: preparing for a crisis

TEMA 68: Program writing: selling your concept to the client

 

MARKETING     

TEMA 69: The old rules of marketing and PR are ineffective in an online world

TEMA 70: The new rules of marketing and PR

TEMA 71: Reaching your buyers directly

TEMA 72: Social media and your targeted audience

TEMA 73: Blogs: tapping millions of evangelists to tell your story

TEMA 74: Audio and video drive action

TEMA 75: The new rules of news releases

TEMA 76: Going virtual: the web helps audiences catch the fever

TEMA 77: The content-rich website

TEMA 78: Marketing and PR in real time

TEMA 79: You are what you publish: building your marketing and PR plan

TEMA 80: Online thought leadership to brand your organizations as a trusted resource

TEMA 81: How to create for your buyers

TEMA 82: How web content influences the buying process

TEMA 84: Mobile marketing: reaching buyers wherever they are

TEMA 85: Social networking sites and marketing

TEMA 86: Blogging to reach your buyers

TEMA 87: Video and podcasting made. Well, as easy as posible

TEMA 88: How to use new releases to reach buyers directly

TEMA 89: The online media room: your front door for much more than the media

TEMA 90: The new rules for reaching the media

TEMA 91: Search engine marketing

TEMA 92: Make it happen

 

PROTOCOL

TEMA 93: History of protocol in Washington

TEMA 94: Order of precedence

TEMA 95: Titles and forms of address

TEMA 96: Calling and calling cards

TEMA 97: Invitations and replies

TEMA 98: Official entertaining and prívate parties

TEMA 99: Places to entertain

TEMA 100: Table seating arrangements

TEMA 101: White house entertaining

TEMA 102: The diplomatic corps

TEMA 103: Ceremonies

TEMA 104: Flag etiquette

TEMA 105: Women in official and public life

TEMA 106: Security

TEMA 107: Netiquette: social protocol on the internet

TEMA 108: Corollary social matters

TEMA 109: Web site directory

TEMA 110: Training

 

 

COMMUNITY MANAGER

TEMA 111: An introduction to social media marketing

TEMA 112: Goal setting in a social environment

TEMA 113: Achieving social media mastery: networking and implementing strategy

TEMA 114: Participation is marketing: getting into the game

TEMA 115: Using blogs to communicate, influence, and learn from your constituents

TEMA 116: Microblogging magic: how twitter can transform yo

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