This course teaches you how and why events/conferences are planned, and how the venues and destinations in which they are held are marketed. You will also learn how events and conferences contribute to enriching the lives of communities and improve communications in business, politics and professional life. The dissertation will give you further opportunity to research a conference or events topic in depth. The course is taught by experienced academics and industry practitioners, providing valuable insight into this exciting industry sector.
The course is aimed at graduates seeking to establish or develop a management career in the conference and events industry in the UK or abroad. Normally, you should have a good Honours degree or equivalent. Exceptionally, an applicant without these formal qualifications but with considerable work experience in the conference or events industry may be accepted at the discretion of the Course Leader. If your first language is not English you will need an IELTS score of 6.5.
Events and conferences play an essential role in the business, cultural and sporting life of all countries. In recent years an exciting new profession has emerged with conference/events planners and managers organising a diverse range of events, and marketing the great variety of destinations and venues in which they take place.
This recently updated and revalidated course is specifically designed for people who want to enter, or make further progress in, management-level careers in the fast-expanding field of events and conferences. London, host city for the 2012 Olympic Games, is an ideal place in which to study events and conference management. With several hundred conference venues and an abundance of international business and leisure events, this city is a world leader in this dynamic industry.
Conceptualising Business, Conference and Leisure Events
Conference and Events Planning
Events and Conference Marketing
Choose three from a list which includes:
Airport Planning and Management
Exploring Creative Experiences for Attractions and Events
Festivals, Culture and Place
Tourism and Cities
Understanding Visitor Behaviour
Graduates from this course enter a wide range of careers, in both the private and the public sectors, in Britain and internationally. These careers range from conference and events planning, through venue management, to destination marketing. Some choose to work with specialist organisations, such as convention bureaux, while others opt to work as professional conference organisers, event managers and venue promoters. Some students continue studying by pursuing doctoral studies.
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