EAE - Universitat Politècnica de Catalunya

Master in Digital Marketing & E-commerce Full Time

EAE - Universitat Politècnica de Catalunya
Este curso no está actualmente activo en nuestra Web
  • Imparte:
  • Modalidad:
    Presencial en Barcelona
  • Precio:
    Información no disponible
  • Comienzo:
    Información no disponible
  • Lugar:
    C/ Aragón, 55
    Barcelona 08015
    España
  • Duración:
    70 ECTS
  • Idioma:
    El Curso se imparte en Inglés
  • Titulación:
    Master in Digital Marketing & E-commerce

Presentación

The Master in Digital Marketing & E-Commerce is designed to train professionals in the new areas of the digital ecosystem, where the trend is increasingly heading towards eliminating the barrier between the online and offline worlds to deal more effectively with customers.

On this program, you will learn the key foundations of Online Marketing and the tools to conduct commercial activities on digital platforms, as well as developing you executive and organizational skills.

If you want to enhance your executive competences even further after completing your program, you have the option of doing a two-week residential program at Kean University (USA).

Flexible Start Date
Nuestra metodología innovadora y flexible nos permite ofrecer a alumnos internacionales un sistema de incorporación continua de varias etapas para que puedan incorporarse a las clases presenciales posterior al comienzo oficial del programa sin problemas. Para la convocatoria de Mayo 2021 ofrecemos cuatro etapas/fechas para el on-boarding de los alumnos a las clases presenciales. Solicita información sobre tu programa de interés y uno de nuestros asesores te informará sobre las fechas de incorporación que tenemos previstas.

Objetivos

Training professionals specializing in the design of communication strategies, commercialization, attracting customers and generating loyalty in online environments.

Gaining a command of the influence of mobility on the user’s or consumer’s behaviour.

Understanding the key factors involved in digital planning, as well as the company’s success and adaptation strategies in the new ecosystem.

Gaining an in-depth insight into the specific tools for measuring and optimizing results in an Electronic Commerce business.

Developing the skills required to effectively oversee planning, design, implementation and management strategies and techniques for the main Electronic Commerce platforms.

Laying the foundations for creating effective strategies and systems for the management of integrated logistics and customer services in B2C and B2B Electronic Commerce settings.

Salidas profesionales

Digital Project Manager
Director of Projects
Director of Digital Marketing
Director of e-Commerce
Director of SEO
Director of SEM
Social Media Manager

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