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Marketing Strategy in Business Markets |
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| | for economies of scope become more evident. these sessions will examine current developments in customer management thinking
understanding and measuring customer value in industrial markets
customers in business-to-business markets buy based on value-perception and select amongst multiple value |
Fecha Inicio : 21/05/2012
Precio : 3.800
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| Imparte : Instituto de Empresa |
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| Madrid |
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IEP Program. Strategic Brand Management |
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| | for understanding how brands have evolved into highly strategic assets that, when properly managed, can be a tremendous source of differentiation, engender true customer loyalty and fuel profitable growth.
targeting – focusing on the right customer segments
how to choose a target? what is a stra |
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Fecha Inicio : 07/05/2012
Precio : 3.800
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| Imparte : Instituto de Empresa |
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| Madrid |
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IEP Program. The Strategy and Tactics of Pricing |
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| | for the customer.
developing a pricing structure to optimize profits
companies typically sell their offerings to multiple customers with differing needs and value perceptions. this allows firms to charge different prices to different customers. these sessions will explore the different means of |
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Fecha Inicio : 14/03/2012
Precio : 3.800
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| Imparte : Instituto de Empresa |
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| Madrid |
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IEP Program. Building a Customer - Centric Orgnization |
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| | for customer-centricity
building a customer-centric organization is appealing but also difficult because it involves profound changes in virtually all the value-adding processes of a firm. yet the payoff can be enormous. this module examines the fundamental capabilities that a company has to develo |
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Fecha Inicio : 18/06/2012
Precio : 3.800
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| Imparte : Instituto de Empresa |
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| Madrid |
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| Madrid |
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| In Company |
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| In Company |
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| In Company |
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| In Company |
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Medical Marketing |
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| | formacion para la red de ventas: claves para conseguir transmitir con exito y eficacia
como desarrollar un programa de formacion de la fuerza de ventas: tipo de acciones, objetivo de las acciones, contenido de las mismas
5. como informar a profesionales sanitarios, farmaceuticos, sociedades ci |
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| Imparte : IIR España |
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| In Company |
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Cómo Desarrollar y Gestionar su Data Warehouse |
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| | formatica decisional
¿que cuestiones preliminares deben abordarse antes de implantar un data warehouse en su organizacion? determinacion de objetivos y necesidades
¿como definir la arquitectura informacional de su empresa?
implantacion de un data warehouse
como desarrollar paso a paso l |
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| Imparte : IIR España |
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| In Company |
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| In Company |
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| In Company |
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| In Company |
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Diseño, Implantación y Desarrollo del Data Mining |
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| | formas de uso del data mining
como construir un modelo de data mining para implantar campañas y ofertas just-in-time y como mejorar la fidelizacion y retencion del cliente
como convertir los datos extraidos en informacion de valor para diferentes usuarios dentro de la misma empresa
que sign |
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| Imparte : IIR España |
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| In Company |
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