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IEP Program. The Strategy and Tactics of Pricing |
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| | the art of pricing
setting the right price is an art, and doing so across multiple channels, fragmented markets and small consumer segments is a challenging task. these sessions will examine the best pricing strategies such as penetration or skim pricing to achieve profitable growth.
setting the |
Fecha Inicio : 14/03/2012
Precio : 3.800
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| Imparte : Instituto de Empresa |
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| Madrid |
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The Emerging Telco & Media Industry |
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| | the telco & media new environment: redefining a new industry through technological and social change
• gain understanding of cross-industry trends and the impact on other industries.
• identify key indicators and fit them into a framework to analyze the industry.
• clarify the role of customers a |
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Fecha Inicio : 21/03/2012
Precio : 3.800
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| Imparte : Instituto de Empresa |
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| Madrid |
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| Madrid |
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| Madrid |
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Change Management Workshop |
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| | the philosophical structure of change
these sessions will explain how change often has external drivers and forces that can be detected, corrected and/or rebalanced with the use of organizational resources.
grasping the conceptual structure of change
during these sessions diagnostic tools, sour |
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Fecha Inicio : 18/06/2012
Precio : 3.800
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| Imparte : Instituto de Empresa |
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| Madrid |
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Marketing Strategy in Business Markets |
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| | these sessions will examine the current state of global markets and their evolution. who will win? who will suffer?
strategic innovation in business markets
there are striking differences between business-to-business and business-to-consumer markets. these sessions will explore those differences |
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Fecha Inicio : 21/05/2012
Precio : 3.800
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| Imparte : Instituto de Empresa |
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| Madrid |
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Leading Teams |
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| | the structure for effective multi-cultural teams - aligning to common outcomes
• assessing the context and identifying potential barriers to team effectiveness.
• team design factors: composition, direction and structure.
• shaping the group culture through norms.
fostering collective creativi |
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Fecha Inicio : 18/06/2012
Precio : 3.800
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| Imparte : Instituto de Empresa |
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| Madrid |
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IEP Program. Strategic Brand Management |
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| | the new strategic role of brands - setting a framework
in our opening sessions we will lay the foundation for understanding how brands have evolved into highly strategic assets that, when properly managed, can be a tremendous source of differentiation, engender true customer loyalty and fuel profit |
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Fecha Inicio : 07/05/2012
Precio : 3.800
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| Imparte : Instituto de Empresa |
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| Madrid |
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IEP Program. Corporate Finance |
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| | the determination of cost of capital.
• divisional cost of capital.
• evaluating strategies using real options.
learning key elements to improve financing decisions
• determinants of financial structure: is debt good for your company?
• stock market reactions to changes in financial policy: t |
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Fecha Inicio : 21/05/2012
Precio : 3.800
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| Imparte : Instituto de Empresa |
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| Madrid |
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IEP Program. Building a Customer - Centric Orgnization |
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| | the value-adding processes of a firm. yet the payoff can be enormous. this module examines the fundamental capabilities that a company has to develop in order to become more customer-centric, and offers a comprehensive view of the scope and content of the organizational changes associated to custome |
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Fecha Inicio : 18/06/2012
Precio : 3.800
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| Imparte : Instituto de Empresa |
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| Madrid |
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Communication Skills and Public Speaking |
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| | the message. leaders today use communication to maximum effect. learn how to stand up, be heard, and master the art of reaching and influencing others. through practical exercises, we will learn how to use our body and voice to transmit a powerful message. by having a higher awareness of our verbal |
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Fecha Inicio : 07/05/2012
Precio : 3.800
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| Imparte : Instituto de Empresa |
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| Madrid |
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Leading Project-Driven Organizations |
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| | the “change-gap”.
• recognizing the greatest barriers to integrations and how to overcome them.
leading virtual and matrix organizations
• managing teams: undertaking individual responsibility for the outcome of the project.
• time management: where you should focus your time to obtain the big |
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Fecha Inicio : 18/04/2012
Precio : 3.800
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| Imparte : Instituto de Empresa |
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| Madrid |
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Global Supply-Chain Management |
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| | the meaning of supply chain management.
• supply chain management, logistics and marketing.
• handling multiple pipelines and the lean-agile approach.
the strategy of global supply chains
• how to redesign the procurement function.
• how to build effective alliances.
• how to design your glo |
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Fecha Inicio : 14/03/2012
Precio : 3.800
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| Imparte : Instituto de Empresa |
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| Madrid |
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| Madrid |
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