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| Madrid |
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Global Leadership for Women |
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| | for leading organizational change in a global business
• challenges and opportunities faced by female executives leading strategic transformations.
• emotional engagement: articulating a vision that is meaningful and emotionally uplifting (for self and others).
personal leadership
• learning a |
Fecha Inicio : 26/03/2012
Precio : 3.900
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| Imparte : Instituto de Empresa |
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| Madrid |
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Finance and Accounting Workshop for Non-Financial Managers |
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| | formance.
• assessing firm performance through accounting numbers.
financial forecasting: calculating expected financial needs and returns
• forecasting the profitability and financial needs of a company or division.
• the importance of forecasting external financing needs, with a focus on the |
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Fecha Inicio : 21/03/2012
Precio : 3.800
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| Imparte : Instituto de Empresa |
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| Madrid |
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Change Management Workshop |
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| | forces that can be detected, corrected and/or rebalanced with the use of organizational resources.
grasping the conceptual structure of change
during these sessions diagnostic tools, source selection processes, indicator identification and strategic analysis will be presented to foresee difficul |
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Fecha Inicio : 18/06/2012
Precio : 3.800
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| Imparte : Instituto de Empresa |
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| Madrid |
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Marketing Strategy in Business Markets |
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| | for economies of scope become more evident. these sessions will examine current developments in customer management thinking
understanding and measuring customer value in industrial markets
customers in business-to-business markets buy based on value-perception and select amongst multiple value |
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Fecha Inicio : 21/05/2012
Precio : 3.800
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| Imparte : Instituto de Empresa |
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| Madrid |
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Leading Teams |
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| | formance teams
setting the structure for effective multi-cultural teams - aligning to common outcomes
• assessing the context and identifying potential barriers to team effectiveness.
• team design factors: composition, direction and structure.
• shaping the group culture through norms.
fos |
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Fecha Inicio : 18/06/2012
Precio : 3.800
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| Imparte : Instituto de Empresa |
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| Madrid |
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IEP Program. Strategic Brand Management |
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| | for understanding how brands have evolved into highly strategic assets that, when properly managed, can be a tremendous source of differentiation, engender true customer loyalty and fuel profitable growth.
targeting – focusing on the right customer segments
how to choose a target? what is a stra |
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Fecha Inicio : 07/05/2012
Precio : 3.800
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| Imparte : Instituto de Empresa |
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| Madrid |
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IEP Program. Corporate Finance |
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| | for the determination of cost of capital.
• divisional cost of capital.
• evaluating strategies using real options.
learning key elements to improve financing decisions
• determinants of financial structure: is debt good for your company?
• stock market reactions to changes in financial polic |
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Fecha Inicio : 21/05/2012
Precio : 3.800
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| Imparte : Instituto de Empresa |
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| Madrid |
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IEP Program. The Strategy and Tactics of Pricing |
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| | for the customer.
developing a pricing structure to optimize profits
companies typically sell their offerings to multiple customers with differing needs and value perceptions. this allows firms to charge different prices to different customers. these sessions will explore the different means of |
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Fecha Inicio : 14/03/2012
Precio : 3.800
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| Imparte : Instituto de Empresa |
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| Madrid |
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IEP Program. Building a Customer - Centric Orgnization |
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| | for customer-centricity
building a customer-centric organization is appealing but also difficult because it involves profound changes in virtually all the value-adding processes of a firm. yet the payoff can be enormous. this module examines the fundamental capabilities that a company has to develo |
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Fecha Inicio : 18/06/2012
Precio : 3.800
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| Imparte : Instituto de Empresa |
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| Madrid |
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Communication Skills and Public Speaking |
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| | form at a fraction of your possibilities. dominating stress is key to drive through a compelling performance.
sticky situations
when presenting, we often come across situations that can derail our speech. do not let this happen to you. learn how to manage even the most difficult situations, incl |
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Fecha Inicio : 07/05/2012
Precio : 3.800
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| Imparte : Instituto de Empresa |
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| Madrid |
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Leading Project-Driven Organizations |
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| | for the outcome of the project.
• time management: where you should focus your time to obtain the biggest impact.
• managing lack of alignment between teams and stakeholders.
• delegation: how to do it effectively with a minimum investment in time and resources.
the project office as the key e |
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Fecha Inicio : 18/04/2012
Precio : 3.800
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| Imparte : Instituto de Empresa |
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| Madrid |
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IEP Program. Effective Key Account Management |
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| | for mapping out your key account strategies.
managing global accounts
as companies grow, so does their need to efficiently manage customers in multiple parts of the world, often with different requirements and capabilities. this session will examine successful strategies used by companies in man |
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Fecha Inicio : 21/03/2012
Precio : 3.800
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| Imparte : Instituto de Empresa |
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| Madrid |
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IEP Program. Service Marketing and Customer Strategy |
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| | for product differentiation and improves your value proposition. however, experiences are fragile entities that need to be proactively managed in a thorough and careful way. this module will analyze the different components of a service experience and how to successfully manage them from the custome |
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Fecha Inicio : 07/05/2012
Precio : 3.800
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| Imparte : Instituto de Empresa |
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| Madrid |
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Executive Negotiation Workshop |
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| | for conflict within an organization? what is the role of the boss in a negotiation among subordinates? how can you create a culture of conflict resolution? what role should be assumed by the boss during an intermediation?
using agents and attorneys effectively
when is it or is it not advisable t |
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Fecha Inicio : 18/06/2012
Precio : 4.700
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| Imparte : Instituto de Empresa |
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| Madrid |
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The Emerging Telco & Media Industry |
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| | form strategy
• platform strategy as a tool to understand digital media.
• from strategy to implementation: what to do about “everybody wants to be a platform”.
• lessons from successful players: select your role in the different platforms.
• strategic analysis and implementation in this new par |
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Fecha Inicio : 21/03/2012
Precio : 3.800
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| Imparte : Instituto de Empresa |
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| Madrid |
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Alternatives in Capital Markets |
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| | for mid-sized companies with a special look at the private markets.
legal issues regarding alternative capital markets. capital is delivered in securities and those securities have very specific documentation needs and legal processes – these need to be understood.
role of the advisor in debt |
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Fecha Inicio : 04/06/2012
Precio : 3.800
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| Imparte : Instituto de Empresa |
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| Madrid |
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Cross-Border Mergers and Acquisitions |
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| | for growth via mergers and acquisitions.
• strategic factors of success (and failure) in merger and acquisition activity.
• strategic assessment and selection of merger and acquisition targets.
• why the post-merger and acquisition integration phase is so important.
• case examples of best pract |
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Fecha Inicio : 04/06/2012
Precio : 3.800
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| Imparte : Instituto de Empresa |
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| Madrid |
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Lawyers´ Management Program (LMP) |
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| | formance leadership
the lawyer as a coach and mentor
making change happen
management workshops
these practical sessions will provide real-life scenario learning on
• project management for lawyers
• law firm profitability and pricing
• designing and managing process
• innovating ne |
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Precio : 15.000
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| Imparte : Instituto de Empresa |
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