Non Market Strategy |
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Imparte
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Instituto de Empresa
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 Imprimir |
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Precio
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3.800,00 €
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 Enviar |
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Fechas
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Comienzo 20/10/2008 a 22/10/2008
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Lugar
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Se imparte en
Madrid.
Dirección :
C/ Castellón de la Plana, 8.
28006
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Tipo de curso
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Presencial en Madrid
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Objetivos:
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Nonmarket Strategy aims to equip participants with cutting-edge techniques and skills to manage beyond the market. The program is built around multiple stimulating modules that provide a comprehensive introduction to the field of nonmarket strategy and that address numerous issues of concern to senior executives.
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Dirigido:
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The program has been designed to encourage participants to move beyond the acquisition of new knowledge and skills
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Comentario:
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Mastering markets is no longer enough. Companies and their bottom lines are increasingly affected by government policy, changing regulations, activist pressure, and media scrutiny – anywhere in the world and often instantaneously. How can and should firms respond to these growing “nonmarket” pressures that operate outside the traditional value chain?
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Programa:
Mastering markets is no longer enough. Companies and their bottom lines are increasingly affected by government policy, changing regulations, activist pressure, and media scrutiny – anywhere in the world and often instantaneously. How can and should firms respond to these growing “nonmarket” pressures that operate outside the traditional value chain? Leading companies increasingly find they must manage their nonmarket environment as pro-actively as their market environment. In other words, they must manage “beyond markets” to create value and competitive advantage.
Nonmarket Strategy is a carefully-designed, comprehensive, and hands-on introduction to the increasingly important field of nonmarket management. Through an innovative computer simulation and several interactive case studies, participants explore the growing impact of social, political, and regulatory forces on the business environment. The program provides its participants with tools and frameworks to analyze the nonmarket environment with the same managerial rigor commonly applied to the firm’s market environment. Participants learn to formulate and implement nonmarket strategies that complement and reinforce the firm’s market positioning and that turn nonmarket challenges into business opportunities. Topics covered include competition policy, lobbying and political strategy, climate change and environmental sustainability, political risk management, corporate responsibility, crisis management, and reputation management.
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Instituto de Empresa
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El Instituto de Empresa, escuela de negocios fundada en 1973, tiene como objetivo formar los mejores líderes en los campos de la creación, la dirección y el asesoramiento de empresas. A través de sus programas de Executive Education, ofrece soluciones innovadoras a directivos de empresas de todo el mundo. Nuestro enfoque desarrolla la visión, habilidades y capacidades de gestión necesarias para afrontar con éxito los retos a los que se enfrentan las organizaciones actuales. Los programas que desarrollamos, abiertos y/o a medida de las empresas, tienen como objetivo proporcionar la mejor experi...
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