Global Marketing |
|
Imparte
|
La Salle
|
 Imprimir |
|
|
Precio
|
Consultar
|
 Enviar |
|
|
Fechas
|
Consultar
|
|
|
Lugar
|
Se imparte en
Barcelona.
Dirección :
Edificio Lluçanès. C/ LLuçanès, 41.
08022
|
|
|
Idioma
|
El curso se imparte en Inglés
|
|
|
Tipo de curso
|
Presencial en Barcelona
|
|
 |
|
|
|
|
|
|
|
|
|
Dirigido:
|
This programme is designed for Marketing and Advertising managers of International companies. Advertising agencies.
|
|
Comentario:
|
|
This course challenges the common wisdom of most Anglo-Saxon marketing gurus that have originated the current myths of global marketing. Starting from an analysis of cultural differences based on the Hofstede model, it explores the various psychological and social aspects of human behaviour that are culture-bound, such as concepts of self, personality, group influence, motivation, emotion, perception and information processing. It reviews various consumer behaviour domains and shows how culture influences consumption. Finally, it presents and analyzes consequences for branding and marketing communication strategy and suggests specific practical applications in global marketing and advertising.
|
|
|
Programa:
Day 1: Understanding cultural differences
After an introduction to global marketing, the day will be dedicated to the Hofstede Model of cultural dimensions that provide a deep understanding of different national cultures.
Day 2: Consequences for global marketing
Cultural differences influence both the way consumers behave and their response to advertising messages. The challenge in global marketing is not standardization for efficiency but finding opportunities and competitive advantage from cultural diversity.
|
|
|
|
La Salle
|
El Programa de Másters se dirige a las necesidades de la empresa y de sus profesionales con una visión práctica y con un objetivo de aplicación rápida de los conocimientos recibidos. Esta ampliación de conocimientos, sobre el área de especialización profesional o sobre otras áreas, contribuye al perfeccionamiento personal y mejora la capacidad de adaptación de los profesionales a los cambios continuos del mundo laboral y del entorno tecnológico....
+ info
- Más cursos de La Salle
|
|
