Effective Key Account Management |
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Imparte
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Instituto de Empresa
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 Imprimir |
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Precio
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3.800,00 €
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 Enviar |
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Fechas
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Comienzo 10/11/2008 a 12/11/2008
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Lugar
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Se imparte en
Madrid.
Dirección :
C/ Castellón de la Plana, 8.
28006
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Tipo de curso
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Presencial en Madrid
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Objetivos:
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Participants will develop a sound understanding of how to to meet customer needs, identify key customers, establish better long-term relationships with your clientele and know how to develop Key Account Management best practices
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Dirigido:
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This program has been designed for executives having direct implications in their firm´s marketing and sales responsibilities
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Comentario:
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Key Account Management is an intensive three-day program that will provide its participants with cutting-edge frameworks, perspectives and techniques to develop and manage value based Account Management
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Programa:
As markets are becoming more competitive, products and services are rapidly commoditizing, and customers are increasingly savvier and more demanding, the role of the Key Account Manager becomes more important and challenging than ever. In today’s competitive and demanding markets, executives should gain a deeper understanding of their customer’s needs.
Therefore, they should be able to anticipate potential competitive responses to their actions and provide plausible and profitable solutions. This program is designed to equip account managers with the new tools and techniques to help them successfully manage their key account
relationships.
Key Account Management is an intensive three-day program that will provide its participants with cutting-edge frameworks, perspectives and techniques to develop and manage valuebased customer strategies in order to gain a deeper understanding of the whole process of Key Account Management
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Instituto de Empresa
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El Instituto de Empresa, escuela de negocios fundada en 1973, tiene como objetivo formar los mejores líderes en los campos de la creación, la dirección y el asesoramiento de empresas. A través de sus programas de Executive Education, ofrece soluciones innovadoras a directivos de empresas de todo el mundo. Nuestro enfoque desarrolla la visión, habilidades y capacidades de gestión necesarias para afrontar con éxito los retos a los que se enfrentan las organizaciones actuales. Los programas que desarrollamos, abiertos y/o a medida de las empresas, tienen como objetivo proporcionar la mejor experi...
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