Consumer Marketing Strategy |
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Imparte
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Instituto de Empresa
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 Imprimir |
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Precio
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4.700,00 €
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 Enviar |
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Fechas
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Comienzo 14/10/2008 a 17/10/2008
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Lugar
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Se imparte en
Madrid.
Dirección :
C/ Castellón de la Plana, 8.
28006
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Tipo de curso
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Presencial en Madrid
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Objetivos:
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Build a firm foundation in the specifics of consumer markets.
Transform marketing strategy into winning marketing tactics.
Develop effective value propositions for consumer brands, products and services.
Implement innovative marketing strategies which enhance the customer experience and lifetime value
Successfully assess market opportunities..
Accomplish the transition from products to solutions and added value selling.
Manage and leverage brands successfully
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Dirigido:
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Marketing Directors
Business Development Managers
Consumer Segment Managers
Marketing Communications Directors
Advertising Directors
Brand Managers
Product Managers
Public Relations Directors
Research Directors
Business Managers
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Programa:
Consumer marketing executives are constantly expected to sell more products to more people for more money more often. This is a challenging task at hand in a highly competitive global business environment where product lifecycles are shortening, new marketing and communication tools are constantly appearing, technology is rapidly changing, and highly fragmented consumer segments are savvier and harder to reach than ever.
Consumer Marketing Strategy is an intensive four-day international executive program designed to provide participants with cutting-edge theory and sound consumer marketing practice for competitive advantage. Participants will learn how to overcome all the marketing noise, identify attractive targets, design more competitive offerings, and translate their company’s marketing strategy into successful marketing tactics.
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Instituto de Empresa
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El Instituto de Empresa, escuela de negocios fundada en 1973, tiene como objetivo formar los mejores líderes en los campos de la creación, la dirección y el asesoramiento de empresas. A través de sus programas de Executive Education, ofrece soluciones innovadoras a directivos de empresas de todo el mundo. Nuestro enfoque desarrolla la visión, habilidades y capacidades de gestión necesarias para afrontar con éxito los retos a los que se enfrentan las organizaciones actuales. Los programas que desarrollamos, abiertos y/o a medida de las empresas, tienen como objetivo proporcionar la mejor experi...
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